We are quickly arriving at a point where brands no longer get a nice pat on the back from consumers for providing them with social touch points. Brands now face the strong possibility of negative labels if their consumers are unable to connect with them socially.
Pixel Clear Designs has the ability to provide multi-tier social media services to its clients, assuring that your brand will be set-up and prepared to engage and build relationships with your consumers through the use of social media.
Social Media Roadmap
Pixel Clear Designs will work closely with your organization to evaluate your brand, consumer profile, internal resources, and digital marketing goals to develop a Social Media Roadmap. This road map will provide a blue print for all of your social marketing efforts including:
- Best Practices & Standard Operating Procedures
- Competitive Landscape
- Social Media Objectives
- Channel Allocation
- Goals
- Metrics
- Tactics
- Resource Allocation
- Internal
- External/Agency
- Budget Analysis
- Measurement Tools
- Broadcast Calendar
Social Media Management
Many marketers who jump head first into social media, and attempt to utilize the medium correctly, quickly realize it is a major undertaking to stay on top of things. Social Media is a not a “build it and they will come” proposition. It is a “connect with them and stay connected” platform.
Pixel Clear Designs can help you evaluate your internal resources and asses if you have the infrastructure to support your programs. If we come to conclusion that managing a Social Media marketing plan properly is beyond your bandwidth, we offer multiple levels of service to assist you.
Social Media Consultant
Pixel Clear Designs can work with your organization on a monthly basis to provide social guidance. We will provide strategic direction, metric analysis, and tactical recommendations. We will make sure you are kept abreast of the latest trends in social media marketing as well as provide you an overview of what your competitors are doing in the space.
Social Media Manager
Not all organizations have the staff to support the day-to-day needs of a social media program. Pixel Clear Designs can provide a dedicated social media manager to work hand in hand with your digital marketing team. We will take on the responsibility of monitoring and responding to consumer posts. We will develop and post content to all of your social channels. We will escalate potential issues and work with you to develop the appropriate reaction and assist in implementing the solution.
Creative Development & Production
Pixel Clear Designs will work with you to maximize the consumer brand experience within the various social media channels you operate. We will begin at concept, work with you through creative development and carry out full production services.
Although we have the ability to work in all social channels, the more common pieces include:
Static Tab Development
Custom Interactive Tab Development
Custom Content Modules
Booking Widgets
Custom Twitter Backgrounds
Avatar Design
YouTube
Brand Channels
Geo-Location Programs
The proliferation of smart phones is happening at a staggering pace. As more and more consumers rely on these devices to act as their command central — locating information, connecting with brands and communicating with friends on the move, it is becoming increasingly important that brands have the welcome mat out for them.
Pixel Clear Designs can work with your brand to do everything from setting up your business within these services to developing custom programs featuring special offers and game-like challenges. The major players today are Facebook Places, Foursquare, Gowalla and Google Places. However, like all things digital, that landscape changes on a daily basis. We will work with you to determine where your brand should focus its efforts and make recommendations on the best way to provide engaging content for your consumer.
