We’re re-designing our website. Sorry
We are practicing a good rule ourselves right now. After you browse around our web site for a moment you can tell that some of our pages and sections are missing content. That’s right, because we are re-designing our web site currently for a late, but fresh 2009.
I’m going to take the time to educate you on the process of a re-design, and the important role it can play on increasing your business.
When should you redesign a website?
- First thing to consider is when was it redesigned last time ? If your website has not been updated since last three years than you should immediately redesign your website. Check how much of the content on your site is search engine friendly? If most of the content is still up-to-date you may just need to update your site with new SEO friendly content.
- Compare your website with your major competitor. If you find your site less important in compare to your competitor than you definitely need to redesign your site with additional information.
- Nowadays every business or service depends on website. The success of business depends on your website. The more important your site is to the success of your organization, the more frequently you will need to redesign it for making business out of your website.
Why should you redesign a website?
- To Build Corporate Image: Website makes very much impact on building your image. If you are in big business or owner of big enterprise and your website is not providing information related to your business, products or service then your website becomes useless. Informative and innovative outlook of your website is most essential. You should give your visitor something to remember so that he can find his way back to your site. Write some good captions or punch line about your business that will be remembered about your site.
- For User Friendly Navigation: Your website should be easily surf by the user mean it must have navigation friendly. If your site is not navigate properly user can not go further and quit your site. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.
- To generate natural traffic : If your website is functionally good as well as informative related to your business but unless your site is not known to internet users you will not find any users to visit your site; result in no business enquiry from the website. Thus with user friendly website your website also need to be search engine friendly website. You need to redesign search engine friendly website to get top ranking in search engine result pages with search engine optimization.
Decide precisely what you want from your new Web site and be realistic.
A Website redesign project can be as big or small as you want it to be. No matter what you decide you need, remember that everything that you do needs to accomplish your businesses’ overall goals of increasing sales and retaining current customers. Anything outside of this might not be necessary.
Check the status of your present website
Every website redesign plan needs to start with a detailed analysis of the current website traffic. Some major search engines give good solutions to analysis your website. Check analytics of at least the past 6 months. Look at where people are going in the site, where they are not going, what pages they enter into and what pages they leave from. Which keywords are people using more frequently for your website? This kind of analysis will give you a real, quantifiable idea to redesign a website.
Decide about awareness of your website
If you are going to redesign the site, it’s vital to optimize your website using ethical search engine optimization method. Try to include search engine friendly copy writing in your site. Make appropriate page titles, META tags, head and anchors with body copy. Use different keywords in each page related to page contents. Before doing such exercise first check where people are coming from to your site and what keywords they’re using to get there. What are the most popular referring search engines? Which words people search more often to reach your site?
Determine what information people are looking for?
Check your website statistics and find which pages are used most frequently and which are not. Also make note of web pages which are not visited a single time. The best way to improve your site is make a form on website and getting information from the user. Such type of audience research is very important to know about what kind of information people are looking for. If you are not providing the right information, the visitor will not go further in your site.
Select Professional and Experienced Web Design Company
Selecting right Web design company is an important part of the redesign project. Even large corporations with a creative department will outsource the job. It is more advisable if the web design company also performs SEO related activity such as SEO Friendly Copy Writing, Search Engine Marketing etc. The advantage of selecting a company with expertise in SEO and Web Design is that they will draw more business out of your website while working on the ranking of your website with relevant key phrases in major search engines such as Google, Yahoo, MSN etc.
