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We’re re-designing our website. Sorry

admin — Thu, 22 Jan 2009 17:40:21 +0000

We are practicing a good rule ourselves right now. After you browse around our web site for a moment you can tell that some of our pages and sections are missing content. That’s right, because we are re-designing our web site currently for a late, but fresh 2009.

I’m going to take the time to educate you on the process of a re-design, and the important role it can play on increasing your business.

When should you redesign a website?

First thing to consider is when was it redesigned last time ? If your website has not been updated since last three years than you should immediately redesign your website. Check how much of the content on your site is search engine friendly? If most of the content is still up-to-date you may just need to update your site with new SEO friendly content.
Compare your website with your major competitor. If you find your site less important in compare to your competitor than you definitely need to redesign your site with additional information.
Nowadays every business or service depends on website. The success of business depends on your website. The more important your site is to the success of your organization, the more frequently you will need to redesign it for making business out of your website.

Why should you redesign a website?

To Build Corporate Image: Website makes very much impact on building your image. If you are in big business or owner of big enterprise and your website is not providing information related to your business, products or service then your website becomes useless. Informative and innovative outlook of your website is most essential. You should give your visitor something to remember so that he can find his way back to your site. Write some good captions or punch line about your business that will be remembered about your site.
For User Friendly Navigation: Your website should be easily surf by the user mean it must have navigation friendly. If your site is not navigate properly user can not go further and quit your site. Your site needs to immediately demonstrate its purpose. Internet users are impatient and don’t like to search around on pages for what they’re looking for, they want it presented clearly and concisely the moment they arrive.
To generate natural traffic : If your website is functionally good as well as informative related to your business but unless your site is not known to internet users you will not find any users to visit your site; result in no business enquiry from the website. Thus with user friendly website your website also need to be search engine friendly website. You need to redesign search engine friendly website to get top ranking in search engine result pages with search engine optimization.

Decide precisely what you want from your new Web site and be realistic.

A Website redesign project can be as big or small as you want it to be. No matter what you decide you need, remember that everything that you do needs to accomplish your businesses’ overall goals of increasing sales and retaining current customers. Anything outside of this might not be necessary.

Check the status of your present website

Every website redesign plan needs to start with a detailed analysis of the current website traffic. Some major search engines give good solutions to analysis your website. Check analytics of at least the past 6 months. Look at where people are going in the site, where they are not going, what pages they enter into and what pages they leave from. Which keywords are people using more frequently for your website? This kind of analysis will give you a real, quantifiable idea to redesign a website.

Decide about awareness of your website

If you are going to redesign the site, it’s vital to optimize your website using ethical search engine optimization method. Try to include search engine friendly copy writing in your site. Make appropriate page titles, META tags, head and anchors with body copy. Use different keywords in each page related to page contents. Before doing such exercise first check where people are coming from to your site and what keywords they’re using to get there. What are the most popular referring search engines? Which words people search more often to reach your site?

Determine what information people are looking for?

Check your website statistics and find which pages are used most frequently and which are not. Also make note of web pages which are not visited a single time. The best way to improve your site is make a form on website and getting information from the user. Such type of audience research is very important to know about what kind of information people are looking for. If you are not providing the right information, the visitor will not go further in your site.

Select Professional and Experienced Web Design Company

Selecting right Web design company is an important part of the redesign project. Even large corporations with a creative department will outsource the job. It is more advisable if the web design company also performs SEO related activity such as SEO Friendly Copy Writing, Search Engine Marketing etc. The advantage of selecting a company with expertise in SEO and Web Design is that they will draw more business out of your website while working on the ranking of your website with relevant key phrases in major search engines such as Google, Yahoo, MSN etc.

Domain Registration Tips

admin — Mon, 12 Jan 2009 21:58:50 +0000

We work with clients all the time who beat their heads against the wall trying to come up with that perfect domain name that will work for their project. Many make mistakes when registering their domain names because the are not aware of some of the issues you should consider before you throw down your money and end up owning a domain name that either you can’t use or that won’t work. For those out there that want nothing to do with registering their domains, your in luck. Our staff can takev care of the domain registration process from the beginning to end, just ask us.

Here are some quick tips to think of when searching and registering new domain names:

First and foremost, be sure to not use registered or trademarked words or phrases. Even misspelled versions will have you hearing from the other side’s legal staff. Simply not worth the trouble.
Stay away from easily misspelled words. If you must use a word that is misspelled quite often by the masses, then register the misspelled version as well and have it mapped to your site.
Sometimes your company name is not as catchy or as memorable as a name that can describe what you do in a unique way. If your company or name is does not carry any branding weight, look for something more creative. Use a neato service like called NameBoy to help you out during the brainstorming process.
Try to be as short as possible. The longer the domain name — the more room for typos. And, the longer your e-mail address.
Don’t invent words that do not have mass appeal unless they are memorable and easy to spell. The last thing you want to do is have site visitors guessing what your domain means.
If the dot com version of your desired name is not available — then find another domain name. No sense owning the dashed version if you do not own the non-dashed version. People will intuitively type the entire dot com — without the dash — and find a competitor.
Be opening to owning as many domain names that contain versions of your main domain, company name or product. In the future you can then use various domains for special promotions or for tracking purposes. Plus you then keep these domains out of the hands of your competitors.
Try to own the .com, .net., .org, .biz, .info of your desired domain. Keeps everything in one place and again, prevent competitors from owning a version of your domain.
Register your domain for as long as you can afford. Search Engines are now looking at domain registration length as part of the criteria in ranking sites.
When registering, set all your domains to “auto-renew” so you don’t have to worry about losing your domains down the road if you miss the reminder e-mails.

Following these simple rules will help to avoid investing in domains that will not produce or are of no value to you in the long run.

Welcome! Why a Website?

admin — Fri, 02 Jan 2009 19:41:08 +0000

First of all, the public now expects businesses and organizations to have a Web site — one that can, at the very least, supply basic information and a means of getting in contact. A Web site has become nearly as essential as a telephone or fax machine or printed brochure.

Apart from fulfilling the public’s expectations, a Web site will also help your business increase profits. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product. Yes, even in Israel. Think about how often do you hear, “just Google it?”

If they don’t find your business represented, they will find your competitor ’s. So contact us today to learn more about the importance of having your presence online.